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What Makes a
Good Writer's Website?


Content, info and navigation design, publicity, links, search engine ranking and word-of-mouth.
And especially Optimized Hypertext™.

Quality Content
Optimized Hypertext™ that is helpful, accurate and entertaining. Maps and diagrams that allow readers to visualize. Images that are not only beautiful, but pertinent. Advertisements that pertain to readers' needs, preferences and budget. Easy to say, but...

Information design
Not just facts, but guidance carefully designed to educate readers with the information and opinions they want and need.

Navigation design
Conservatism is a virtue here. Make it simple, easy and intuitive. Use what's already familiar. Don't make readers learn a new or complicated system. Cool is out. Plain is in.

Publicity
In the Internet Age, publicity is doubly important. Readers can't use your site if they don't know it's there. How will they learn about it?

Links: Inbound & Outbound
Completely different? Not always. Both inbound and outbound links are not an after-thought, but crucial elements in website success.

Search engine ranking
Showing up on the first few pages of search engine results is essential for success. But how can your site be among the top 10, not the bottom 1,000,000?

Word of mouth
The best publicity for a website is the best for a book, a magazine, a movie, a restaurant, a destination: good old word-of-mouth. How do you get it?


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What Makes a Good Website?

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Tom Brosnahan