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Linear Text vs Hypertext

You must train yourself to write Optimized Hypertext™. It is not just traditional linear text broken into chunks.

Here are some ways in which linear text differs from Optimized Hypertext™:

Linear Text

 

Hypertext

Organization: linear

 

Organization: information "cloud"

"Start at the beginning, and when you come to the end, stop."

 

Text "begins" with any "text object" and ends with any other

Reader reads as you ordered it

 

Reader follows own course through the "cloud"

Continuous, serial

 

Discontinuous, parallel

Written for humans

 

Written for humans & search engines

Keywords irrelevant

 

Keywords crucial

Discursive, entertaining

 

Trenchant, informative

When writing, consider the reader

 

When writing, consider the reader & Great God Google

Traditional paragraph structure & sentence length

 

Short "sentence paragraphs," bullet points, short lists


Linear Text: What It Is & Why It's Not Right for the Web

How to Write Optimized Hypertext™

All About Optimized Hypertext™

What Makes a Good Web Page?

What Makes a Good Website?

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Tom Brosnahan