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Glossary

 

 

Writer's Website Glossary

Words and terms for
Internet and website-related activities

AdSense®
A Google® service that puts advertisements on others' websites automatically. Google pays the website owners for publishing its ads. (See also Pay-per-Click.)

AdWords®
A Google® service that accepts advertisements for placement on others' websites. Advertisers pay Google for this service, and Google shares this revenue with the other website owners who publish these ads. (See also AdSense, and Pay-per-Click.)

Affiliate
Term for a website that sends potential customers to another website by means of outbound links. The website sending the customers receives commission payments from the receiving website for sending the customers.

Bandwidth
Measure of network capacity that connects servers and the Internet. A website used frequently by many people requires a lot of bandwidth.

Click-thru
Action of a website user of clicking on a hyperlink in order to reach another web page, which page may be on the same or another website. A user "clicking through" to a different website may be an economically valuable event, as when the first website introduces the user—a potential customer—to another second website.

Content
The information on a web page and website: text, images (pictures), sound recordings, PDF files, etc.

Disk (or Server) Space
Measure of capacity on the storage medium of a website server. The content files for a website take up a certain amount of "space" (capacity) on the storage medium (hard disk drive) of a server computer. Web hosts may charge a higher fee for storage of a larger number (or size) of files on a server's hard disk.

Domain Name
The official Internet name used by Domain Name Servers to locate and access a website. Domain names (such as writerswebsiteplanner.com) end in .com, .org, .net, .edu, .gov, .mil, .biz, or some other categorization (known as a "top level domain").

Domain Name Registrar
A service that registers the names of websites chosen by website owners and integrates the names into the domain name system by recording them on computers known as Domain Name Servers, the "address books" of the Internet.

Domain Name Servers (DNS)
The "address books" of the Internet: computers in the Internet system that store domain names, receive requests from computers to be connected to other computers in order to view web pages and/or other "resources," and uses the stored domain names to make the connections so that the pages may be communicated.

Dreamweaver®
A professional-level software program product of Adobe Systems, Inc. (formerly of Macromedia) for use in designing, building and maintaining Internet websites.

Google
The most-used Internet search engine.

Host
Also called web host, a business that maintains computers that store website files and make them available to Internet users through connection to the Internet.

HTML
HyperText Markup Language, a computer "language" used to define the appearance and functions of websites and their pages. When talking of websites, HTML is often referred to as "code" or "source code." Superset elaborations of such code include XHTML, XML, etc. Other sorts of computer code, such as Javascript, QuickTime, may be included in the overall HTML source code.

Hyperlink
Also called embedded link or simply link, a connection between some element of website content and another element of website content. Links most often connect words or portions of text on a web page with other web pages, but may also be between words, phrases, sentences, pages, images, etc. on the same page. Links are defined in the website's source code (see HTML), often through the use of website design programs such as Dreamweaver®.

Hypertext
Website text characterized by hyperlinks, allowing for the non-linear arrangement and reading of all the text. (See also linear text and Optimized Hypertext™.)

Linear Text
Text arranged to be read as a continuum, from beginning to end, as in a traditional article, story, or book. (See also hypertext and Optimized Hypertext™.)

Optimized Hypertext™
Hypertext written so as to optimize intuitive navigability of the entire body of content, reader comprehension and enjoyment, and search engine optimization.

Pay-per-Click (PPC)
A method of online commercial revenue genration whereby a website publisher earns payment whenenver a website user clicks on a designated link. An example of pay-per-click is Google AdSense: when a user clicks on a Google advertisement link, the publisher of the website on which the advertisement appears is credited with a sum of money.

PDF (Portable Document Format)
A technology developed and owned by n Adobe Systems, Inc. permitting the composition of electronic documents so that they can be viewed by others with composition and formatting (layout, typeface, etc.) intact even if the viewer does not have access to the software programs used in composing the document.

Search Engine
An Internet service that searches and catalogs online content and helps users to locate and access the content. Google, Yahool! and MSN Search are search engines.

Search Engine Optimization (SEO)
The refinement of website content, the development of inbound links to the website, and publicity about the website aimed at raising the position of the website in the SERPs (Search Engline Results Pages). Some companies offer search engine optimization services, some of dubious value.

Search Engine Results Pages (SERPs)
The web pages showing the results of a search engine's search for keywords and pages on which those keywords appear. SERPs for any keyword search may number in the hundreds or thousands. Internet users usually only read the first few SERPs. Websites that appear on the first few SERPs have the highest chance of being accessed by the searcher.

Server
A computer connected to the Internet that stores web page files and delivers ("serves") them to other computers that request them. (See also Website Host.)

Universal Resource Locator (URL)
The "address" of any particular web page or other element of content on the Internet. The URL appears in a field (space) at the top of an Internet browser window. For web pages, the URL usually begins with "http://" and ends with ".htm" or ".html". However, other sorts of Internet resources, such as images, sound recordings, and PDF files, are also accessed by URLs.

Website Host
Also called simply host, a business that provides the service of storing website files and making them available to Internet users through connection to the Internet.


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Tom Brosnahan